Click chart
The click chart is one of the ways of viewing stats and you can access it immediately after sending out your mailing.
To get the best feedback, we recommend waiting a couple of days. People don’t always open e-mails right after they have received them.
What is the click chart?
The click chart is a visual representation of your e-mail specifying the number of unique clicks by subscribers alongside each link.
How can I use this information to improve my mailings?
- You can reformulate anchors (the text of e-mails) that don’t interest people.
- You can delete blocks of texts that are not longer relevant (if they contain some links but practically no one clicks on them).
- You can use more images and visualizations (if you see that your customers are clicking heavily on images).
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