Web push personalization
Personalizing push notifications means adding personal information to your communications. This can be the customer’s name, the name of a product, the date of purchase, the tracking number for the ordered product, etc.
When someone subscribes and visits your site, the system can extract the person’s contact information (name, e-mail address, etc.).
Advantages of personalizing your push notifications:
- Increase your conversion rate;
- Evoke an emotional response from the subscriber;
- Build trust with the recipient.
Everyone is naturally a little egocentric and will be flattered if they are addressed by name in a notification. They will feel like the message was composed just for them, that they are special.