The function of the campaign archive is to show users all your previous emails in order to arouse their interest to subscribe. The emails in the archive can be shared via social networks. Thus, the campaign archive may help you get new subscribers.

This is what a newsletter archive looks like:

Newsletter archive

To begin, you should set up the campaign archive. Here is a guide on how to do it step by step. After you set up the archived version of your email campaign, you’ll be able to copy the link from your browser’s address bar to share it online. Users who see your email in their web browsers can share it on social networks with the help of the archive bar. 

What is the purpose of the campaign archive?

The campaign archive was developed to strengthen the effectiveness of your email marketing via sharing emails through social networks. If the content of your emails really engages the reader, then it may go viral. This means that one person forwards the email to their friends, they do the same, and then other people have the potential to share your content on worldwide scale.

To achieve the viral effect, you need to create emails with fresh content. Most emails that become viral involve humor and emotion. Create your campaign archive in such a way that users want to share it.

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