Manage variables

Last Updated: 28.04.2026

The Add tag action assigns a tag to a subscriber so that you can group and segment your audience. Use it to track user actions in a flow, like picking a specific course, booking a tour, or adding an item to the cart, and follow up or route them down a different branch.

Last Updated: 28.04.2026

The Remove tags action removes one or more tags from a subscriber. Use it to reset state when something changes, for example, remove the abandoned_cart tag once the person pays or clear the trial tag when they upgrade.

Last Updated: 29.04.2026

The Add variable action sets or updates a variable in a subscriber's profile. Use it to capture data (names, preferred dates, or chosen plans), track progress with counters, or calculate personalized values, such as the final price after a discount.

Last Updated: 29.04.2026

The Delete variable action clears the current value of a subscriber's variable. Use this when you need to reset flow logic, like resetting last_order_status when someone starts a new order or clearing a survey response before a repeat round.