What to Put in Your TikTok Bio: Ideas and Tips for Businesses

A TikTok bio is one of the first things your potential customers see when visiting your profile — it is in your best interest to make that first impression count. A clever bio can provide your visitors with an idea of what your company does, its brand personality, and what type of content they can expect.

The thing is, TikTok doesn’t give you that much space for creativity. But, with the help of our cool TikTok bio ideas, you will easily make your account intro more memorable and converting. Moreover, you’ll learn how to not only show off your brand charisma but also to pack real value in your TikTok bio. Let’s go!

What is a bio on TikTok?

A bio on TikTok is a short description of yourself or, in our case, your brand that appears at the top of your profile page. Think of it as a way to introduce yourself to potential followers and summarize the essence of your business.

TikTok bios don’t always garner the attention they deserve — even large brands sometimes ignore them.

While Adidas surely can afford it — its brand recognition alone is strong enough — other brands may not have that luxury. If you neglect your bio, you’ll potentially miss out on new connections, subscribers, or even sales. Keep on reading to find out how many crucial details a single short TikTok bio can contain.

TikTok bio tips for creating a strong impression

Let’s explore the various ways to enrich the bio for your TikTok business account and turn it from a boring equivalent of “Hey there! I’m using WhatsApp” into a quirky, value-packed addition to your profile.

Add a link page to your TikTok bio

This is hands down the best way to load a bio for your TikTok business account with useful information while keeping it visually nice and clean. Ideally, a single clickable link should lead to a streamlined link page listing all the key resources or channels your TikTok audience might be interested in.

As of late, TikTok allows you to add your email address to your bio as a clickable button, so there’s less need to include it in your link page. The same goes for Instagram and YouTube links — they can be added separately. Instead, make sure to link to your latest initiatives, products, updates, upcoming events, downloadables, or guides — anything a curious TikTok user may want to interact with.

With SendPulse, it’ll only take you a few minutes to create an effective on-brand link page like this one or better — and to customize it according to your unique needs. You can choose from our ready-to-go templates or create a page from scratch in our visual editor.

Our layouts let you express your brand personality freely while keeping things lightweight, meaning, the link pages load fast and have large, tap-friendly buttons. It’s possible to categorize your channels and highlight certain buttons to give your page a less monotonous look. You can explore these and other capabilities of the SendPulse page builder for free with our basic plan.

Reinforce your brand identity

Your TikTok bio is another chance for you to vocalize what your brand stands for, making a more complete impression. This also helps distinguish a renowned brand from the copycats. The bio section is also a good place to mention your legacy or recent achievements.

Signaling authenticity is especially important as verifying a TikTok account and getting the blue check mark isn’t as easy as on X, formerly known as Twitter. For TikTok to grant your account a verified badge, your brand must be featured in multiple news sources and fulfill some other safety requirements.

Master emojis and symbols

On TikTok, you only get 80 characters to craft a punchy bio, so you need to make each letter count. One possible workaround is to use emoji and special characters to convey what you can’t say via text.

Emoji in particular can help amplify the color palette of your TikTok feed or convey a certain feel it creates. You can also rely on them to describe your global presence, sphere of expertise, or sentiment toward your target audience.

Use keywords for discoverability

For smaller brands, it’s essential to stay easily searchable. This is challenging to achieve on social media — video content, ephemeral Stories, and text on images are notoriously harder for search engines to analyze, especially if there’s neither a proper caption nor alt text. You can increase your chances of showing up in search results by describing your brand properly in the TikTok bio section.

The solution is to mention the exact product or service your brand specializes in, even if your general selling proposition is more subtle and nuanced. In this TikTok bio example, the shoe brand makes sure it stays discoverable on the platform by stating its key advantage (the hands-free shoe) in its bio.

Show off your endorsements

When encountering an unfamiliar brand, a cautious consumer’s first instinct is to check whether it’s legitimate and trustworthy. So, why miss the chance to impress them if you have a few awards or milestones up your sleeve?

In this TikTok bio for a business account, we see how a few positive mentions can elevate the first impression the new brand creates. The thinking goes: “If all these respectable magazines and TV shows approved this product, it must be really good.”

Add a fundraiser to your TikTok bio

Promoting a specific fundraiser is a great way to demonstrate your brand’s charitable side and signal your political or social leaning at the same time. The latest stats show that the new generation of consumers prefers brands whose values align with their own.

TikTok allows you to choose from a multitude of initiatives, programs, and NGOs. You can add the fundraiser directly to your profile in one click, which makes it a good way to complement a cool TikTok bio and show what you stand for.

Finish off with a strong call to action

Registered TikTok business accounts can add a CTA button linking to their app, which is a good way to spark action. To make your profile description even more sales-oriented, you can feature your Showcase in it, which is a TikTok-specific product gallery.

The CTA buttons are a crucial addition to any TikTok bio as they allow users to take immediate action without having to search further. Whether it’s visiting your shop, signing up for a newsletter, or checking out your newest drop, these buttons turn passive interest into active engagement.

Formatting ideas for your aesthetic TikTok bio

If your goal is a funny, cute, or edgy TikTok bio, you may want to veer off from the default options and consider more niche fonts and tricks. Here’s an example of using emoji, text formatting, line breaks, and special symbols all at once.

Formatting on TikTok can’t get any easier:

1. Line breaks. It is now possible to use the “Enter” or “Return” key on your keyboard to visually break up your bio description. Line breaks will help make your bio look less stuffed without reducing the character count.
2. Emoji. When used in moderation, emoji can be a great way to add personality and character to bios for TikTok business accounts. One emoji is typically enough to spice up the text. The regular emoji keyboard works fine for that purpose.
3. Symbols. In addition to emoji, you can also use special characters such as arrows, hearts, or stars to highlight certain keywords or calls to action in your profile description. You can copy them from any text editor or online resource and paste them into your bio.
4. Creative fonts. While TikTok doesn’t allow you to stylize text when editing the bio section, nothing stops you from using third-party editors, apps, or websites to generate formatted text that can be copied and pasted into your bio. Whether it’s a retro, gothic, futuristic, or romantic font — all that matters is that it matches your branding.
5. Hashtags. You can include TikTok hashtags in your bio to help people find content related to your brand, such as challenges or styling ideas. However, there’s no way to make hashtags in the bio section clickable yet.

Now, let’s move on to some examples of good bios for TikTok.

10+ best TikTok bio ideas for every niche

There’s a reason naming service fees range from $50,000 to hundreds of thousands of dollars. Coming up with short, punchy, and unique descriptions for brands is no easy task, and the 80-character count can be quite limiting. The following creative bio ideas for TikTok are intended to help you think outside the box and craft a short description that sticks.

TikTok bio idea for small businesses

Describing in vivid terms what it feels like to interact with your brand often yields a memorable introduction that can be suitable for a TikTok bio.

This bakery, for example, hits the nail on the head, describing its Italian-inspired pastries prepared in the heart of NYC. This is the kind of information potential customers want to know when looking for a new authentic place to sip coffee in.

TikTok bio idea for personal branding

When it comes to personal branding, it can be tricky to summarize in a few words the legacy that took you years to build. But, answering the following three questions can result in a clean, professional TikTok bio: Why should someone pay attention to you? What kind of content should users expect from you? Who is your content for?

Adding this info to your TikTok bio makes it more likely for you to attract a relevant audience who is willing to actively interact with your existing and upcoming videos.

TikTok bio idea for artists

If you are a photographer, musician, or any other type of creative, it makes sense to take a more daring approach and showcase more of your artistic personality in your TikTok bio — after all, this is what your potential viewers need to see to develop a deep appreciation of your work.

Here’s an example of how a slightly provocative, actionable, and fun TikTok bio can do a great job at conveying a blogger’s charisma and creating one more reason for new visitors to interact with their profile.

TikTok bio idea for clothing brands

A fashion brand’s popularity isn’t just about its products — it’s more about the message it sends to the world. Whatever that message is, the TikTok bio is the place to say it in a clear, clever, and confident way.

That’s exactly what Dickies does, and it works quite well. The bold brand statement nicely complements the curated feed, making it clear to every new visitor what this apparel is all about.

TikTok bio idea for beauty salons

When choosing a hairdresser or esthetician, clients want to know that they’re in good hands and that the person they book with understands their needs and shares their aesthetic vision. So, a well-written TikTok bio is a must if you want to signal that you take your craft seriously and know your niche.

This TikTok bio example does a good job of conveying the style that particular hairdresser specializes in, as well as describing their target audience and how high the demand for their services is.

TikTok bio idea for food businesses

If you run a local food business, it makes sense to clearly state your location in your TikTok bio, especially if you only deliver within your area. This will help your online visibility and make it easier for you to stand out from dozens of other cafe or bakery profiles with similar names.

Another clever way to distinguish your food business on TikTok is by mentioning your specialty directly in your profile description. If there’s a proprietary dessert, a unique dish presentation, or an unusual cocktail your shop is known for, it belongs in your bio.

TikTok bio idea for fitness coaches

Fitness coaches spend years building their skills and physique, and, understandably, that kind of experience and skillset is hard to encapsulate in a few words. A smarter way to present that knowledge is by packaging it as something a TikTok user can experience firsthand in one click.

This yoga coach hacks the viewer’s short attention span by inviting them to enjoy one of her quick and free breathwork routines in order to immediately witness the benefits of her approach. This is a way of tricking the user into working out without letting them second-guess that decision.

TikTok bio idea for real estate agents

Real estate is a high-stakes, high-trust business. A transparent, professional TikTok bio immediately signals credibility and reassures potential buyers or sellers that you know what you’re doing.

In this business, numbers say more than a thousand words, so it’s a good idea to spend that limited character count on listing your successfully closed deals, as they’re most likely to impress your potential clients. Including your phone number for transparency would be an even bolder step.

TikTok bio idea for online shops

Speaking of bringing your brand message forward, the TikTok bio section is a great place for sharing your social activism, sustainability efforts, and dedication to lasting quality.

Linking to your environmental or social engagement instead of your latest sale might be a bold move, but it’s guaranteed to attract conscious consumers who are on the same wavelength as you.

TikTok bio idea for skincare brands

The self-care market is crowded. Your bio helps define what kind of skincare brand you are — clinical, playful, natural, minimalist, luxury, gender-neutral, etc. In this case, Supergoop is a sunscreen brand advocating for skin cancer awareness and everyday protection, which makes consumers take its claims more seriously.

In short, if your products are about more than just skincare — like skin health, self-esteem boost, or body positivity — your TikTok bio should reflect that instantly.

TikTok bio idea for restaurants

If your goal is to set the tone for your establishment, the bio section is a good place to start. A cryptic or stylish emoji-only TikTok bio in particular can make your restaurant feel exclusive or mysterious, which is great for generating social buzz and intrigue.

An emoji-only TikTok bio can act like a mini-menu, vividly capturing the appeal and vibe of the place. Moreover, intentionally avoiding wordy descriptions feels casual and confident — like your restaurant gets the platform.

TikTok bio idea for travel businesses

These days, people aren’t just booking trips anymore — they’re buying a feeling and a captivating story to tell on social media. Naturally, a cheeky bio instantly tells people that you’re fun, modern, and TikTok-native, unlike the stereotypical boring travel offices.

In this case, Celebrity Cruises implies that once you try their vacations, there’s no going back. This funny TikTok bio example proves that if the brand manages to make people smile with just one line, they’re more likely to believe it’ll deliver a good time in seven days at sea.

TikTok bio idea for event planners

If you’re in the business of creating unforgettable moments, your TikTok bio should feel just as unforgettable. It’s crucial to communicate that you’re not only competent but also stay cool under pressure.

Clients want someone who can make the planning process fun, not anxiety-inducing, so using a healthy dose of irony and pop-culture knowledge, like in our example, will take your bio to the next level.

TikTok bio idea for marketing agencies

Your bio is supposed to tell your potential clients and talent whether you’re plugged in or past your prime. A dated or dry and overly corporate bio screams “We say we get TikTok, but we actually don’t.” What you want is a sharp, minimalist yet culturally tuned-in intro.

Sparingly and smartly using Gen Z lingo shows that your agency is not just observing the culture from the outside but lives in it. However, slang evolves fast, so you should regularly update your TikTok bio to avoid sounding fake.

Common TikTok bio mistakes to avoid

Here are some common mistakes that creators and businesses make when writing a TikTok bio:

1. Being too vague. A vague or generic bio can make it hard for your potential buyers to understand what your brand is about. Make sure to be specific and clear about what you offer.
2. Not adjusting the brand statement to the format. The extremely short bio format doesn’t work well for overly formal, complex descriptions. It’s better to shorten and simplify your standard statement to make sure it hits the point in under 80 characters.
3. Using unclickable links. Avoid pasting links into your bio directly — use the dedicated Website section for that. The same goes for your email address and phone number.
4. Not using any keywords. Including relevant keywords in your bio can help your account appear in search on TikTok and outside of it, so it’s important not to overlook this.
5. Stuffing the bio section with hashtags. While including exclusive branded hashtags in your bio can be helpful, too many can make it look cluttered and unprofessional. It’s recommended to stick to one relevant hashtag.

With the help of these tips and our bio ideas for TikTok, you can now craft a punchy, one-of-a-kind bio that naturally draws attention to your content.

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