Our customers love us

Capterra rating

4.6

/5

rating G2 rating

4.6

/5

rating GetApp rating

4.6

/5

rating Gartner rating

4.6

/5

rating Gartner rating

4.6

/5

rating Gartner rating

5

/5

rating
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What is NPS? Displayed automatically on SendPulse-based websites What is NPS?

What is NPS?

NPS (Net Promoter Score) is a customer loyalty index, globally known as a way to measure how many customers like your brand. Top companies around the world use a simple question: "Would you recommend our company or product to a friend or colleague?"
How to calculate your NPS

How to calculate your NPS

You can calculate your NPS manually using a simple formula. Subtract the percentage of your Detractors from the percentage of your Promoters. The number you get is your audience's loyalty index.

Another option is to add a widget to your website and get visualized survey results with key metrics automatically. This widget can also be effortlessly integrated with your CRM system.

How to analyze your NPS survey results

How to analyze your NPS survey results

Depending on the rating, respondents are divided into three groups:

  • Detractors are dissatisfied clients who want their problems fixed.
  • Neutrals don't have strong feelings towards your brand (neither positive nor negative), meaning that they have had an average experience with your company. If ignored, they can become Detractors.
  • Promoters are loyal clients who require your care, thanks, and rewards.
Start analyzing customer experience using ready-made NPS widgets

Start analyzing customer experience using ready-made NPS widgets

SendPulse offers a variety of versatile templates you can use to evaluate different survey parameters. Adjusting them to suit your needs will only take up to 10 minutes.

Everything you need in just one NPS widget

Calculate your customer loyalty index automatically to understand the strengths and weaknesses of your business, develop a growth strategy, and track the effectiveness of your tactics
5+ rating display styles 5+ rating display styles

5+ rating display styles

Apart from the regular 1 to 10 rating, you can choose how you want your survey answers to be displayed:

  • as stars;
  • as emoji;
  • as hearts;
  • as likes and dislikes;
  • as numbers from 1 to 3 or from 1 to 5.

Choose what works best for your audience — you can edit your survey in just one click if you need to.

Responsive design Responsive design

Responsive design

Boost your number of survey responses using responsive design. Adjust your widget's style and position, edit your question's content, and add images and comment fields. Focus on your survey's content, and we'll make sure your NPS widget looks good on any device.
Personalization Personalization

Personalization

Craft unique widgets for different users and develop scenarios based on your page's purpose. For example, on your "Payment and delivery" page, ask if customers are satisfied with your delivery speed. In users' personal accounts, ask if they like your new design.
Easy-to-understand statistics Easy-to-understand statistics Easy-to-understand statistics

Easy-to-understand statistics

Track and analyze your NPS survey results right in your widget statistics. You can filter your statistics by rating, calculate your average NPS automatically, segment your audience into Detractors and Promoters, and so much more.
Integration with CRM Integration with CRM icon

Integration with CRM

Select an existing variable or add a new one to display customer ratings in your mailing list or CRM contact card. You will be able to filter your contacts by their ratings and send personalized messages to each segment.

Install your NPS widget with no fuss

Displayed automatically on SendPulse-based websites Image 1

Displayed automatically on SendPulse-based websites

Just activate the NPS widget in your account and start getting customer feedback right away.

Displayed after adding ready-made code to third-party websites Image 2

Displayed after adding ready-made code to third-party websites

Add the NPS widget code to your website once, and then make all the changes you want using your account.

Enhance your NPS survey with smart pop-ups

Create a pop-up using one of our templates. You can select a target action that aligns with your needs best, including requesting users' phone numbers, subscribing to your campaigns or chatbots, visiting your website main page, etc
Overlay pop-up

Overlay pop-up

Floating pop-up

Floating pop-up

Horizontal pop-up

Horizontal pop-up

Modal window

Modal window

FAQ

The score you obtain from an NPS survey clearly reflects how loyal your customers are, and their open-ended comments can provide a great direction for your product improvement. Overall, NPS helps you develop a customer-focused strategy and boost future profits. Learn how to effectively measure customer loyalty on our blog.

Once you’ve successfully created a SendPulse account , go to the “Pop-ups” section and create a new project. Then, click “Create a survey,” select from one of our pre-made NPS survey templates, and customize its display conditions. On SendPulse-powered websites, your NPS widget will appear automatically. For third-party websites, you will need to add the provided code.

SendPulse will automatically process your customers' responses, provide visualized NPS results with key metrics, and transfer the data to your CRM system. Based on the obtained data, you can make informed decisions.

With SendPulse’s free plan, you can create up to 5 NPS widgets and display them to 5,000 unique visitors. Learn more about our pricing plans here.

Scale your business using customer feedback

An NPS widget can help you figure out how your customers feel about your brand and encourage them to buy from you again. Great business improvements are often prompted by customers — don't miss out on them!