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Bulk messages and communication with customers

Use the WhatsApp Business API to send personalized campaigns from your brand and engage your audience.

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24/7 WhatsApp customer support

Customers often ask similar questions on prices, product availability and characteristics, working hours, and delivery options. Your WhatsApp chatbot can answer all these questions while your managers are taking care of more urgent matters.
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Marketing campaigns and transactional messages

Send messages about new products, blog articles, promo codes, surveys, and contests. Don't forget to also set up trigger messages to provide order status or delivery updates on time and ask customers for feedback.
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Free messages within a 24-hour window

Stay within your messaging budget by sticking to the 24-hour rule when communicating with customers. You can respond to active subscribers for free if they have messaged you in the last 24 hours.
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Receive requests from users

Users can send you their personal data, for example, when they need to make a restaurant reservation, book an appointment at a clinic, or sign up for a course or webinar. Your WhatsApp chatbot will be able to receive and save all this information and even use it for further personalized campaigns.

SendPulse is your official WhatsApp Business API Provider

Connect your phone number to the WhatsApp Business API and manage your communication with customers on any device by distributing chats between your managers

No setup fees


Connect your WhatsApp channel without having to pay for any additional services with any of SendPulse’s paid chatbot pricing plans. Read more about WhatsApp channel activation requirements on our pricing page.

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Start conversations with pre-made templates

Start conversations with Meta-approved templates. Use marketing templates to promote new offers and product launches, send utility notifications to keep your customers updated on orders and payments, and securely deliver login credentials or one-time passwords through authentication messages.

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Chatbot automation

Hand your daily workflow over to your chatbot and deliver top-notch customer service around the clock. With an AI-powered chatbot, you can nurture leads, deliver personalized recommendations and in-depth advice, process orders, and collect post-purchase feedback automatically.

No additional monthly fees

Keep your WhatsApp phone number active without any added charges. Pay only when you start a conversation or send messages using marketing or authentication templates. Chat with subscribers for free within a 24-hour messaging window.

Quick setup and 24/7 support

Connect your WhatsApp channel in just 5 minutes by following the prompt in your account. If you have any questions, you can contact our customer support — we are here for you 24/7!

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All your marketing channels on one platform

Reach your target audience across Facebook Messenger, Instagram, and TikTok from one dashboard. Pair AI-powered chatbots with emails, SMS messages, and web push campaigns, and take your omnichannel marketing strategy to the next level with SendPulse.

WhatsApp API is a better way to reach your customers — perfect for mid-size or large businesses

What makes the WhatsApp Business API better than the standard WhatsApp app and WhatsApp Business

WhatsApp

The standard app is more frequently used for personal messages, and its functionality is not enough for businesses.

WhatsApp Business

It has the features of the standard application and the additional functionality for small businesses.

WhatsApp Business API

This option is useful for companies that want to automate their bulk WhatsApp campaigns and invite multiple employees to communicate with their customers.
Multiple device support
The SendPulse Chatbots app
Teamwork
Company profile
Analytics
Bulk campaigns
Up to 15 000 messages per month
Automation and chatbots
Various integrations
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Create your WhatsApp chatbot in a few steps

You can simply and intuitively add a WhatsApp channel and set up a chatbot in just 5 minutes.

To do this, you need to create business accounts on Facebook and WhatsApp and connect your phone number to the WhatsApp Business API.

Read more on how to create a WhatsApp chatbot →

Integrations with other platforms

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SendPulse API

Connect to WhatsApp to send and manage your chatbot messages using our API.

SendPulse API →

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Integromat integration

Work with more links in the services and use data from the chatbot in Google Sheets with the help of integrations.

Read more →

Video guides on WhatsApp marketing

WhatsApp Chatbot Launch Triggers

WhatsApp Chatbot Launch Triggers

How to Create a WhatsApp Chatbot

How to Create a WhatsApp Chatbot

WhatsApp Chatbot Features

WhatsApp Chatbot Features

What is WhatsApp Business API? (Message Pricing)

What is WhatsApp Business API? (Message Pricing)

How to Use WhatsApp to Automate and Drive Business Results | Webinar

How to Use WhatsApp to Automate and Drive Business Results | Webinar

How to Create a WhatsApp Campaign (Templates for Campaigns)

How to Create a WhatsApp Campaign (Templates for Campaigns)

WhatsApp Marketing in 2025: Everything You Need to Know

WhatsApp Marketing in 2025: Everything You Need to Know

How to Use Free WhatsApp link generator

How to Use Free WhatsApp link generator

How to create a WhatsApp сampaign

How to create a WhatsApp сampaign

How to add a template for WhatsApp campaigns

How to add a template for WhatsApp campaigns

How to create an automated flow for a WhatsApp chatbot

How to create an automated flow for a WhatsApp chatbot

How to create a WhatsApp сampaign

How to create a WhatsApp сampaign

How to create an automated flow for a WhatsApp chatbot

How to create an automated flow for a WhatsApp chatbot

How to add a template for WhatsApp campaigns

How to add a template for WhatsApp campaigns

Setup Your AI Agent in SendPulse

Setup Your AI Agent in SendPulse

How to create a WhatsApp chatbot

How to create a WhatsApp chatbot

FAQ

You can use the WhatsApp Business API for free with any paid chatbot builder plan. Sign up or log in to your SendPulse account and select a paid plan. Then go to the “Manage bots” tab and click “Connect” next to WhatsApp. Link your phone number to the WhatsApp Business API or migrate it from another provider to SendPulse.

Follow our detailed self-help guide on how to create a WhatsApp chatbot.

Once you click “Connect” next to WhatsApp, go to the “Migrate” tab and type in the phone number you use for WhatsApp Business API. Then log in to your Facebook account and follow on-screen instructions to complete the setup and secure a successful phone number migration.

WhatsApp applies 24-hour messaging limits based on your sender tier. At the first tier, you can message up to 1,000 unique users per day. Learn more about current messaging limits, how to check your rating, and how to upgrade to a higher tier.

Go to your WhatsApp chatbot in SendPulse → “Bot Structure,” then create or select a trigger to launch a flow. Single out your chatbot goal and start designing your chatbot flow by adding and linking flow elements to build smooth conversations. Learn more about how to create chatbot flows in our detailed self-help guide.

To create a WhatsApp campaign in SendPulse, go to “Chatbots,” click “Create a campaign,” and select your WhatsApp chatbot. Send messages to your entire audience or only to those who have interacted with your chatbot in the last 24 hours. You can also segment recipients if needed. Add your message content and buttons, then schedule your campaign.

Learn more about how to create a WhatsApp campaign in our self-help guide.

A template-based campaign is a WhatsApp message sent using pre-approved Meta content that you can customize using variables. Templates help you start conversations when it matters most.

To create your own template in SendPulse, go to your WhatsApp chatbot, head over to the “Templates” tab, and click “Add template.” From there, add text, emojis, and buttons, set a language and category, and submit your template for moderation. Once it is approved, you can use this template to create WhatsApp campaigns.

Connect to WhatsApp and be there for your customers