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What is the SendPulse pixel?

The pixel is a code snippet you add to your website to track visitor actions and run automated flows or chatbot campaigns using predefined events.

To give you an idea, you can easily monitor when a subscriber lands on a product page from your email campaign and adds the product to their cart. If they pause for 30 minutes without moving to checkout, the system automatically sends them an abandoned cart reminder in your chatbot.

With the SendPulse pixel, you can:

  • icon Send timely, relevant messages through email, browsers, or messaging apps.
  • icon Create dynamic segments based on user behavior.
  • icon Move leads through pipelines automatically — no manual effort required.
  • icon Boost conversions with targeted messaging.
What is the SendPulse pixel? popup popup

Track the data that drives smarter marketing

Keep tabs on standard events and create custom triggers, including product purchases and high-value abandoned carts, to tailor customer interactions.
User engagement

Time spent on a website or specific page

50% page scroll depth

On-page inactivity time

Exit-intent detection

Product interest

Page visits with specific links or titles

Total pages viewed

On-site button clicks

Form fill-outs and submissions

Visitor details

Browser type and language

Device location

Website traffic source

Local time zone

Time and UTM

Specific timeframe or date range

Day of the week

Specific event frequency

UTM parameters

Connect insights to action with the SendPulse pixel

Align communication, marketing, and sales workflows with your business goals.

Track contact behavior in your CRM system
Send abandoned cart reminders with user-selected products
Deliver tailored product recommendations
Suggest special offers based on viewed products
Monitor purchases of specific products
Run retargeting campaigns automatically

Keep the conversation going long after users take a target action

Engage your audience in response to their activity.

Build automated campaigns

Build automated campaigns

Automatically send personalized messages through users’ preferred platforms once they take target actions on your website.

Set up re-trigger frequency, stop flows based on predefined events, and mark them as conversions.

Run chatbot flows

Run chatbot flows

Let your chatbot start conversations with its subscribers when a pixel event is triggered on your website.

Stay present at the critical decision-making stage. Reinforce customer intent after they submit their order or contact info, and gently nudge undecided visitors to take action.

Get more from your SendPulse pixel

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360° customer visibility

Track website visitor behavior, purchase history, and past interactions in a single contact card.

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Smart personalization

Tailor your message content to every visitor’s interests and deliver highly relevant recommendations.

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Streamlined workflow

Close deals automatically. Let the system move contacts through your sales pipeline all the way to conversion.

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Fewer abandoned carts

Drive more orders without manual follow-ups and get more conversions from the same traffic.

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Advanced marketing strategies

Refine your marketing approach and address gaps based on user actions instead of guesswork.

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Higher efficiency

Enhance your landing page performance with data-driven personalization.

How to install the SendPulse pixel on your website

Easily track key events on your own, with no need for expert support.
  • Install pixel code on your website

    Install pixel code on your website

    Add the website where you plan to track events. For SendPulse-powered websites, the code is added automatically. For third-party websites, paste it manually or use Google Tag Manager. Make sure the installation is successful.
  • Create events to track

    Create events to track

    Select the trigger condition you want to track, like a user visiting a specific page or a customer’s browser language. Then enter your trigger value.

    To use multiple values in one condition or link alternative conditions, use the operators “and,” “or,” “any,” and “all.”

  • Save and link to automated flows

    Save and link to automated flows

    Go over your event settings. If everything works as expected, save this event for future use.

    You can link this event to your automated flow or chatbot campaign. When an identified subscriber takes a target action on your website, it will trigger your linked flow or chatbot campaign automatically.

FAQ

Both the pixel and cookies are triggered when someone visits a website, but they collect and process data differently.

Cookies are designed to personalize user experience and store key information, like users’ login credentials, language settings, or in-cart products. They are stored in the browser and are typically not shared with third-party platforms.

The SendPulse pixel captures visitor activity on your website, like pages viewed, time spent on your website, button clicks, and form submissions. SendPulse then uses this information to help you create targeted interactions through chatbots or email campaigns.

The SendPulse pixel fully meets data protection laws, including GDPR. Just make sure the pixel remains blocked until a user gives their consent.

The SendPulse pixel links your website to automated sales pipelines and powers personalized, cross-channel interactions. Our budget-friendly plans allow small and medium-sized businesses to track events with no coding and scale their growth affordably. As hyper-personalized communication becomes the new standard, having a pixel on your website is a strategic step toward staying competitive.

SendPulse offers a built-in tool that checks your pixel installation and helps prevent this.

In some cases, ad blockers or Apple Safari’s Intelligent Tracking Prevention (ITP) may limit tracking. Still, the share of untracked users is minimal.

Setup usually takes no more than 10 minutes. Create a SendPulse account, head over to the “Automation” section, open the “Pixel” tab, click “Add website,” and follow the on-screen instructions.

No. Our detailed guide makes the setup process clear and beginner-friendly. And if you’d rather save time, you can always hire a certified SendPulse expert to take care of it for you.

Naturally! Our support team is here for you 24/7. If you have any questions, start a live chat or submit a form.

Yes. Simply create a SendPulse account, and you’ll be able to use the pixel for free to track visitor activity and send targeted chatbot and email campaigns at any time.

You can track up to 1,000 events each month at no cost or upgrade to a paid plan to unlock the pixel's full potential with unlimited event tracking.

Start tracking with the SendPulse pixel

Plug your website into an automated sales pipeline and make the most of your existing traffic.