Media channel is a medium between a brand and its target audience. It helps communicate informative and advertising messages to your customers via the best channel.

Choosing the right media channel or creating a promotion mix is an A-list task of each brand since it helps build long-lasting and trustful communication with its audience. A “right media” in this context means a perfect channel that is both preferred by a client and helps achieve a certain business goal.

When choosing a channel you should clearly understand your end goal. If you aim at increasing your outreach to wide audiences, TV advertising can be the best choice. If your goal is to establish two-way communication, chatbots are just for you. If you need to educate your clients on how to make the most out of your product, content marketing is the very thing. It provides the following channels: landing pages, your company’s blog, video tutorials, webinars, podcasts, etc.

So, for you to choose the best channel, let’s have a look at the variety of media channels available.

Media Channel Types

We can divide all media channels into 3 main categories: print media, broadcasting media, and digital channels. Let’s uncover their opportunities.

Print media allow brands to reach customers according to their geographic situation, language spoken, or particular interests. Besides, they help companies build the reputation, brand image, and maintain engagement. On the other hand, this channel is expensive and provides one-way communication only.

Print media channels include

  • newspapers;
  • magazines;
  • brochures;
  • leaflets;
  • flyers;
  • banners;
  • books;
  • business cards.

Broadcasting media have a powerful influence on people, high coverage, and attract user attention well. On the other hand, this type of advertising media is pretty expensive, also provides one-way communication with the audience, and is considered to be intrusive.

Broadcasting media channels include

  • television;
  • radio;
  • movies.

Digital media channels are mostly used nowadays since every brand can choose the best channel in terms of price, user engagement, devices used by people, and goals they want to pursue. Most of the digital channels provide two-way communication with customers, quick response, high engagement rate, segmentation opportunities, and ways to measure the effectiveness of this media channel.

Digital media channels include

  • website;
  • landing page;
  • search engine;
  • blog;
  • mobile;
  • email;
  • social media networks;
  • podcasts;
  • videos;
  • webinars.

So, there are a lot of channels for you to choose from. Take into account your budget, goals, and your customers’ preferences. SendPulse helps communicate with your clients for free via email campaigns, chatbots, and web push notifications, so start reaping your benefits from these channels today!

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