Organic traffic is the traffic you receive from visitors who choose your site in the search results after typing a query in Google or Bing. It helps boost sales, ROI and increase the number of customers.
In this article, we’ll unveil the reasons to keep an eye on organic traffic and compare organic and paid traffic. We’ll also explore the 7 tips to improve your traffic and get to know how to analyze it.
Why is organic traffic important?
People can land on your website in different ways. Some come naturally from the search results and others from PPC ads. Organic traffic targets the right people and brings prospective customers to your site for free. To make a query in a search engine, users key the words into the search bar with specific intent. They seek to find accurate answers to their questions or solutions to their problems. The listed search engines provide results based on the searches people make. Your company and product can become a long-awaited solution. If you resonate with their needs, you can convert users into clients.
Teams develop and bring to life various SEO strategies to bring more people to their websites and boost organic traffic. Unlike paid ads, organic traffic is free and brings in new leads. The more visitors your site has, the bigger the possibility of obtaining new prospects and consumers. As a result, your revenue grows. Besides, websites with high organic traffic are considered the most trusted sources with high-quality content. So, you’ll have the opportunity to improve your brand reputation.
Now when the importance is clear, let’s identify the peculiarities of two different types of traffic to your site.
Organic Traffic vs Paid Traffic
Sometimes, it might be confusing to find the difference between these two types of traffic and how each of them impacts your business. Let’s figure out how each of them works.
Organic traffic refers to the searchers who come to a website from a link they get after typing a query in Google. This traffic is free. Users enter special combinations of keywords into the search and look through the search results to find the sites with the most relevant and quality answers. So it’s critical to identify users’ keywords and use them. If your company provides helpful information and a solution to the problem, searchers will click a link to your website and land on it. Most often, people choose links in the top rankings of Google. They are at the top because they comply with SEO principles and quality.
Paid traffic refers to the users who come to your website from paid ads. Since many people click the first links in search results, companies often pay to appear at the top. You can easily spot the little yellow box “Ad” near the title and understand that this is a paid ad. However, most people ignore it when they need to find materials fast. Many brands choose PPC ads rather than improving their SEO strategies since it’s time-consuming. In this case, they use AdWords to place an ad on Google.
In a nutshell, organic traffic is free, and people land on your website when they choose your company in the unpaid search results. On the contrary, paid traffic requires you to pay money to place ads on Google and emerge at the top of search results with the “Ad” sign.
Now you know the main difference, so it’s time to uncover 7 strategies to boost traffic from search results.
7 Ways to Increase Organic Traffic to Your Site
Tactics that help boost organic traffic are numerous. We’ve prepared a list of ideas you can consider to boost your traffic.
- Make changes in the non-performing content. You can’t always create articles that have an excellent performance. Some fail to deliver the necessary conversions, organic traffic, referrals, etc. To avoid an unpleasant impact on your website’s reputation, you need to identify such articles and improve them. Run an analysis to identify the best-performing and non-performing content. Then, compare these materials, improve or rewrite the underperforming.
- Pay attention to featured snippets. These are pieces of content such as paragraphs, definitions, lists from websites that appear in Google. Your organic traffic increases if brief excerpts from your articles appear in a featured snippet. You need to add headers, include “how-tos” in your articles, leverage analytics tools to unveil how competitors can emerge in snippets, and conduct keyword research to appear in featured snippets of the necessary search engine. Besides, strive to provide users with clear and accurate answers.
- Write intriguing headlines. The first thing that draws attention when users search for relevant content is the headline. That’s why you need to choose the headline carefully. It should be short, eye-catching, intriguing, sweet, and clear.
- Implement guest blogging. Guest blogging is a perfect way to bring new readers to your website and eventually customers. Write articles to publish them on reputable and relevant websites related to your industry. People who find your materials valuable will land on your website and explore other articles. If they consider your product or service the right solution, they can become your clients.
- Remember about mobile-first design. The usage of PCs for online shopping is in the past, so it’s time to prepare your website for mobile users. Check if smartphone owners can use your website easily. Create an excellent website design and clear intuitive navigation so that customers can see every necessary element on their small screens. Don’t forget about whitespace, a visible CTA button, and website speed. Every additional second to your website load time decreases your conversion rates.
- Think over the SEO strategy. Improve your content and images for search engines. Use internal links to bring users to your new articles. Meta descriptions play an important role in landing new users on your website.
- Consider blogging. You can increase the number of keywords fast if you start blogging. If you do everything wisely and publish expert articles on the related topics, you can eventually become an industry leader. You’ll increase trust, credibility, and transparency. As a result, people who look for the related information will also explore your product. To resonate with the audience, you shouldn't focus only on your product or service but strive to help users find answers. If you decide to start blogging, you need to research and analyze the keywords competitors rank for. Decide which topics are the most relevant for you and the searchers. Make a schedule for when you should create and post your content. Do it regularly.
Now that you are aware of ways to enhance your traffic naturally, you need to figure out how to analyze it.
How to analyze organic traffic?
It’s a must for a company to track its organic traffic. Changes can indicate some problems, for example, an algorithm change or penalty. You should immediately solve to preserve your ranking on search engines. Leveraging Google Analytics regularly is a must. Dashboards, custom reports, and segments are the tools necessary for data analysis. You can use custom reports to explore organic search analysis in report view and dashboards to see this information in widgets. Segments enable you to filter all your data and see only organic traffic.
To sum it up, organic traffic influences the success of your business. Together with traffic, new customers come to your business and bring your big profits. That’s why make sure to make everything possible to drive your organic traffic and contribute to your company's growth.
- This article defines the term and unveils its importance.
- In this article, you’ll find the difference between organic and paid traffic.
Last Updated: 28.03.2023