Blogging is the process that implies creating articles, photos, and other forms of content and publishing them on a website. The characteristics of this writing include informal language, a laid-back atmosphere, regular updates, lifehacks, tips, and a high level of customer engagement.

In this article, we’ll explain the advantages and disadvantages of blogging, how it works, and uncover steps to start your blog. We’ll also review how to make money, promote a blog, and free platforms to create a blog.

Pros and Cons of Blogging

Nowadays, when the number of blogs reaches 600 million, there's evidence that this type of business brings good profits. People start their blogs for personal use, business, brand visibility, or high ranks on Google. Let’s now discuss all the advantages of having a blog in more detail.
The pros of blogging are as follows.

  • Ranking optimization. Creating useful and informative blog posts allows you to get a higher ranking. With evergreen articles, your website will rank better on Google and ultimately drive organic traffic. To ensure improvements in the performance of your site, don’t forget to regularly update your content.
  • Good relationships and communication with the audience. Customer engagement is extremely important when it comes to your brand promotion and sales. That’s why it’s crucial to connect with your audience. Blog is the best way to do it: let your readers explore your blog posts, leave feedback, and rate your material. It also enables you to update customers on the latest products, launches, and news from your company.
  • Additional revenue. Successful blogs make great profits. You can generate income not only from selling products but also from blogging itself. If you have a reliable and popular website, revenue can come from different sources: traffic, affiliate links, sponsored content, ebooks, webinars, courses, training, etc.
  • Extra exposure. If you aim to create buzz around your company and product, making content related to your industry is the best decision. Leads can come from different sources to find posts connected to certain industries. This way, your website will obtain more visitors and drive traffic.
  • Online visibility. As of 2021, 4.72 billion people use online networks. All these users in one way or another use the internet to find answers to their questions, learn something new or just fill in their free time. By creating interesting blog posts, you can draw users’ attention to your brand and establish brand recognition. A visible website enables you to generate new customers faster.
  • Higher traffic. Additional pages on your website increase the opportunity to emerge on the search engine results page and obtain more website readers and ultimately prospects. So, every time you write an article for your website, you increase the chances to rank high on Google and attain new readers and customers.

However, like any other type of business, it has drawbacks as well:

  • requires a relatively long time to bring positive results;
  • always needs fresh and unique ideas relevant to your target audience;
  • brings only a little payoff in the beginning;
  • needs additional ways of promotion like email, social media, influencer marketing, PPC, and pre-roll ads.

So, these are our pros and cons but we also need to discuss the way this kind of business works.

How does blogging work?

People who begin their startups buy a domain name and design their websites by themselves while established businesses create new landing pages for a blog on existing websites to fill them with good content. With simple websites, blogs enable visitors to use them easily and find the necessary information.

Different bloggers choose different main topics. Some prefer to talk about marketing and product reviews, others about fashion, healthy life, and cooking. Bloggers create a series of posts and make them available for reading on websites. Articles usually appear in a special order starting from the most recent ones. They are also divided into categories to make people navigate them easily. Besides, blog posts have another unique feature such as interlinking. This way, bloggers link to other blogs and promote each other to share audiences.

If you are interested in starting your own blog from the very beginning, let’s explore our steps to begin with.

6 Steps to Start a Blog

  1. Choose a niche
  2. Pick a catchy and easy name for your blog
  3. Select a unique design
  4. Write a first blog post
  5. Promote your blog through different platforms
  6. Optimize and update your content

With basic computer knowledge and understanding what your heart desires, you can easily create a blog by sticking to our guide.

  1. Choose a niche. Firstly, you need to select a niche in which you have a high level of expertise and profound knowledge. Your passion and interest in the chosen industry are very important. Secondly, once you choose your key topic, make sure that it has a wide audience so that you have space to grow your blog. If you don’t have any idea what to blog about, consider sharing your life experiences. You can start a personal blog and tell about your daily routine: makeup and cosmetics, style and clothes, traveling, or anything else. The main thing is to create interesting content that attracts the public.
  2. Pick a catchy and easy name for your blog. To make readers recognize your blog, you need to select an easy-to-remember domain name. It’s your address on the internet, so it should be unique. Your domain name will enable people to easily find your website or social media account. A good name for a blog should be descriptive so that new users can catch the main idea of your blog.
  3. Select a unique design. For sure, you have your own understanding of a blog and its design. That’s great because each blog needs a face. As an option, you can consider leveraging WordPress that has special layouts for blogs. The platform enables you to obtain the layout and design you want just in a few clicks.
  4. Write your first blog post. Once you decide about the design, it’s time to create your first piece of content. Bear in mind that to blog successfully, you should create unique, engaging, informative, interesting, and relatively long content. It’s not an easy task to always come up with fresh and interesting blog posts but they help attract people, engage them, and make them loyal to your blog. Besides, don’t forget to add some photos to create visually appealing blog posts and simplify the way visitors perceive your piece of content.
  5. Promote your blog through different platforms. Now when companies and bloggers promote products with the help of the web and traditional advertising, you can’t remain inactive. Use various forms of ads like PPC, native advertising, pre-roll ads, create email campaigns, and leverage social media channels to popularize your blog. More and more bloggers use paid ads that appear in users’ Instagram Stories and feed. Consider collaborating with other bloggers in your niche, commenting on other famous pages, communicating with your audience, and posting regularly to build a follower base and get love from readers.
  6. Optimize and update your content. Once the content is published, remember to update it frequently. If you want your blog to appear in Google search, utilize relevant keywords, write quality content, add SEO meta tags, optimize images, and reduce bounce rate.

Now that you’ve already explored our guide on developing a blog, let’s jump into the next section to figure out the ways to earn money from your blog.

How to Make Money Blogging?

  • Conduct courses and workshops
  • Create sponsored posts
  • Host a paid webinar or training
  • Consider affiliate marketing
  • Write books

The popularity of your blog provides you with totally new opportunities to make money. Below you can see several effective ways to earn some extra costs.

Conduct courses and workshops

One of the greatest ways to make money online is to organize courses. Modern people look for courses that help their personal and career growth. However, due to workload, they are often limited in time. That’s why it’s always a problem to go somewhere to directly participate in different useful events.

Online courses and workshops come to the rescue and help both participants and bloggers. You as a blogger can connect with your audience through different video platforms and share a topic you specialize in and participants can obtain the necessary knowledge.

Let’s take Gabrielle Bernstein, for example. The spiritual leader offers readers to buy her courses on relationships, business, and meditation. She shares her experience practicing for years and earns money.


Create sponsored posts

Very often bloggers write sponsored posts on social media platforms or their websites to earn money from different brands. They help draw followers’ attention to a brand or individual promoted. Opinion leaders create blog posts, videos, or Instagram Stories that satisfy the company and promote products.

For example, Madelaine Petsch and Bliss. In the Instagram post below, the actress and influencer promotes the brand’s sunscreen.


Host a paid webinar or training

A lot of companies and individuals start with free webinars. However, you can make money on your expertise by organizing paid training or webinars. You should be an expert in your industry. To run webinars smoothly, pay attention to details and check them for accuracy. Small errors and typos are unacceptable. Also, make your training special and unique to be useful and fresh for participants. If it shows good results, consider making a series.

For example, Jack Kornfield, an author, and Buddist practitioner conducts a 7-week online training about the power of awareness.


Consider affiliate marketing

One more secondary source of income is affiliate marketing. By recommending digital products, services, and other products of other companies in your blog, you can earn a good commission. So, every time you promote a company, you get paid.

Write books

Bloggers can get some additional income not only from recommending and promoting other companies but also from writing and selling their own books or ebooks to their audience. By reading books, people can sharpen their knowledge in various industries: marketing, psychology, design, sales, beauty, etc. You as an expert can communicate your knowledge by creating something unique and fresh. Your readers will appreciate that.

For example, Becca Ludlum who has a website and an account on social media that contain healthy recipes and information on the right nutrition also wrote a new book called “Meal Prep in an Instant”.


Now that you know how to make money, let’s look at several ways to promote your blog and make it popular.

How to Promote a Blog?

Many great ideas can help you make your blog more popular although not all of them are free. In this section, we’ll review the most effective ways to promote a blog.

  • Optimize your website. To make everything run smoothly and rank high on Google, you need to select a reliable web host, optimize the loading time of your blog, put security measures, and manage external and internal links. Monitor the performance of your blog with tools like Google Analytics.
  • Create an account on social networks. With 3.96 billion social media users, digital platforms are perfect for promotion. There are plenty of great ways to obtain new leads, boost traffic to your website, and enhance your audience. You can use giveaways, paid advertising, influencer marketing, sponsored content to drive interest to your blog. Special campaigns, hashtags, reviews, freebies, and referral programs enable you to create word-of-mouth promotions.
  • Find influencers. Influencer marketing is a very powerful tool right now. So, you should give a thought to contacting an opinion leader in your niche to support your blog and promote it at the same time. An opinion leader can draw the attention of new readers to your blog and encourage them to participate in your events, webinars, and courses.
  • Send email newsletters. Email campaigns are another effective tool to educate people about your website. It has a lower cost compared to other methods but it doesn’t compromise efficiency. By sending email newsletters, you can reach your existing audience, deliver targeted messages, and have an instant impact. With SendPulse, you can craft professional emails and set up email send-outs without any technical knowledge and for free.
  • Answer questions on Quora. To enhance the number of your readers, you need to visit a popular platform where you can communicate with people. Quora is the best option. You can engage with people that are interested in your blog’s topic. If you succeed to intrigue them with your blog posts, there’s a great probability that they will follow your blog updates.
  • Reach your audience through web push. With push notifications, you can instantly deliver your information, educate readers about your blog, and obtain a result. They help inform your blog readers and visitors about your new content, improve engagement, and increase conversions. SendPulse enables you to create automatic web push notifications based on your blog’s RSS feed.

You are acquainted with the methods of promotion, so it’s time to review the best platforms to create an up-to-date website for your blog.

3 Best Free Blogging Platforms

You can encounter many platforms that help create wonderful blogs with high engagement. We’ve prepared the most effective and convenient ones that offer a free plan.

WordPress makes the creation of blogs easier and enables both starters and professionals to create engaging blogs with modern design. The platform offers responsive themes, website statistics, build-in SEO, social media integration, and sharing features. With WordPress, bloggers don’t need to worry about complying with the demands of clients. The service helps create a modern site and customize it with content, features, and branding.

The platform provides its users with hundreds of designs, color schemes, and advanced design tools, so a blog will definitely satisfy future readers. Besides, it offers secure hosting, custom CSS, and 24/7 support.


The available features of WordPress

Free plan: Available forever.
Paid plan: From $4 per month for one user.


Wix offers to build a successful blog with its free plan. The platform allows users to access designer-made templates and build-in features. The website builder’s features include integrated SEO tools, scheduling of blog posts, embed HTML, and adding categories, and hashtags. Besides, it also has an app to provide its services on different devices.

Clients can add writers and editors to a website so that they can help manage blogs, create content, and share blog posts. To have a strong online presence, bloggers can leverage a blog name generator, select a domain name, obtain reliable web hosting, and use professional templates.


Wix’s features for a blog website

Free plan: Available forever.
Paid plan: From $4.50 per month for one user.


Ghost is a service that focuses on professional publishing. It allows users to access native SEO, email newsletters, modern design, and technology. Bloggers can use their editor to have a seamless writing experience. Besides, the platform offers to connect with the target audience through built-in registration forms, subscriptions, payments, and more.

Users don’t need additional plugins, extensions, or code to share their content on social media. Moreover, bloggers can leverage the automated publication setup to save time.

This platform invites users to check its rich library of new themes. Ghost also doesn’t leave its clients without a detailed report on the blog's performance. That’s why its team developed native engagement analytics that allows users to analyze which content drives the most attention and understand its target audience.


Ghost’s features

Free plan: 14-day trial.
Paid plan: $9 per month for one user billed annually.

Congrats, now you know the advantages of blogging, great platforms to create an engaging website, and ways to receive income. If you are well-versed in a certain area and think about starting a blog, just give it a try. When you succeed, you’ll reap many benefits.


  1. This article uncovers the benefits of blogging for business.
  2. This article shows 30 ways to make money blogging.
  3. In this article, you’ll find the best free blogging platforms.
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