How to work with deals

A deal is a card in your CRM dashboard that helps you evaluate your interactions with customers at different stages of the sales funnel. The main task of a CRM platform is to record all the requests from leads in the sales pipeline.

Each transaction is also recorded on a contact card, which further helps you analyze the effectiveness of each stage when working with a client.

You can create a deal manually or set up automatic deal creation from other SendPulse services for each pipeline separately.

Let's learn about all of the features you can use and how to work with deals.

How to Add a Deal Manually

Go to the CRM section, and select the pipeline you want to add a deal to. Click + Add Deal.

Specify deal details

Enter the name of the deal, status, and the team member responsible for contacting this person — the person you have assigned this contact to.

By default, the following transaction statuses are available: New, In progress, and To assign. You can also create a new deal stage in your sales pipeline.

You can add team members by inviting users to your CRM.

In the CRM settings, you can select the default team member responsible for the automatically created deals. When creating a quick deal, the author of the deal is assigned as the responsible person; when creating a regular deal, you can assign the responsible person.

Enter the deal cost and select the currency of the deal if it is a sell-purchase deal.

Select the type of deal you want to offer. You can further filter deals by type.

By default, the types of deals available are: Sale, Sale of products, Sale of services, Resale, Service maintenaince, and Other.

If necessary, you can edit existing deals or add your own deal type. To do this, go to the Pipeline Settings > Fields tab, and opposite the Deal type select the Edit field option.

Add attributes

You can also add your own attributes — a field with additional information about the deal.

Enter a value in existing fields or add a new field.

To do add a new field, click Add field, enter the name of the field, and then enter a value.

You can also add fields for deals, which will appear in all deal cards by default, in the CRM settings.

Add a contact

Link a contact to a deal — enter the customer's contact information to communicate with them - First name, Last name, an email address, and a phone number. You can add up to 5 contacts to a deal.

If a contact is already on your contact list, when you enter a name, their information will automatically be pulled up, and you can select them for this deal.

Add a file

You can attach files to a deal to share them with all its members. Click + Add File, choose a file from your account storage, or upload a new file from your device.

All services share the same file storage. You can add a file of any extension except executable.

The maximum file size the free plan allows is 200 MB. Your file storage capacity is not defined by services but is set based on the storage capacity of the largest pricing plan among all services. To increase your storage capacity, upgrade your pricing plan. Read more: How to work with the file manager.

Click Add deal.

How to add a quick deal

You can add a quick deal directly at the desired stage (status) of the kanban board. Use it to quickly add a deal while you are communicating with a lead. This kind of deal has fewer fields to fill out.

Under the required column, click Add quick deal and fill in the fields: title, name, contact details, and the deal cost.

A quick deal is edited in the same way as a regular deal.

How to filter your deals

You can filter your list of deals that will be displayed by creation time, deal status, assignees, contact details, deal payment amount, deal source, and custom fields.

To do this, select a pipeline, click Filter, and specify your filter conditions.

To be able to quickly switch between your filtered deals, you can save your filter conditions.

Learn more: Deal filter.

How to edit information about a deal


After creating a deal, you can click on the deal and open the deal card.

In the opened card, you can change the deal name, team member responsible for the deal, and deal stage or close it after communicating with the client.

Read more: How to manage permissions.

Details and attributes

In the General tab, you can view more information about the product or service you added to the deal, change the order amount, and add a new field.

Read more: How to manage deal attributes.


You can contact a contact directly after the deal — click the corresponding icon to send an email or open a live chat in chatbots.

You can also unlink the contact from the deal and add another contact. You can link up to 5 contacts to a deal.


You can add new files or manage your attached files. Click the meatballs icon to manage your file after it has been downloaded.

Download Downloads the file to your device.
Show in folder Shows where the file is located in the SendPulse storage.
Remove from deal Removes the file from this deal but not from the SendPulse storage.
Delete Deletes this file from the deal and the SendPulse storage.

History and notes

Using history, you can view all the main deal events and comments to be in touch with all their significant changes.

To leave a comment, type in a message in the corresponding field, mention a team member, and attach a file if needed.

Learn more: How to work with deal history and comments.


In the Payments tab, you can view more information on deal payments: payment system, amount, description, status, and date.

Learn more: Sources of automatically added deals: payments.

You can also generate payment links and share them with customers.

Read more: How to generate payment links in CRM.


In the Tasks tab, you can view your linked tasks or create a new one.

Enter your task name, fill in all the required fields, and click Add task.

Read also: How to create a task and How to work with tasks.

Your task will appear in the deal card. It will indicate your task’s title, status, due dates, and assignee. To edit a task or view it as a card, click it.

To unlink a task, click the unlink icon next to the task name.


In the Calls tab, you can view the following client activity data: call date and time, duration, type (incoming, outgoing, missed), recording, and the manager who interacted with the client.

Learn more: How to connect Binotel to your CRM system.

In the Email tab, you can connect the client's email address to CRM. The Email tab is currently under development.

The Item tab displays information on the items from the deal.

How to go to the deal page

You can also go to the deal page to view your deal's details or edit them.

To do this, select a deal, and click on the Deal details icon.

On the left, you can see or change the name, amount, stage, type, or team member of the deal, add a new field, and close, share, or delete the deal.

On the right, in the History, Payments, Contacts, Items, Email, and Calls tabs, you can view and perform the actions discussed in the previous section.

How to share a deal with another user

You can share a deal with invited users from your CRM so they can view the deal details.

To do this, select a deal, and click on the corresponding icon.

How to move a deal to another stage

When working on a deal, you can change its status (move it to another pipeline stage) so that other team members understand your clients’ progress better.

To change a deal status in its deal card, open a deal, and select a different status. You can also move the deal to another pipeline.

You can also change a deal status when viewing the list of deals on the kanban board. To do this, hold a deal card, and move it to a different stage.

You can also move several deals to another stage of their current pipeline or to another pipeline.

In the upper-right corner, select the List view mode. Select deals, and on the upper pane, click Change stage.

Select a deal stage in the current pipeline or another pipeline, and click Apply.

How to view the total cost of deals

You can view the total number of deals and the cost of deals for an entire project or for individual stages.

The cost for deals is displayed in the currency you set in your account settings. The amount may vary depending on the current exchange rate.

To check the total cost of all of the deals in each stage of the sales funnel, switch the display mode to Kanban, and the number of transactions and the amount will be displayed under the stage name.

How to complete a deal

To complete a deal, click Close deal and select the result of the deal - Won deal or Lost deal.

To view a list of closed deals, click on Closed deals.

Learn more: How to view closed deals.

    Rate this article about "How to work with deals"

    User Rating: 5 / 5


    Pipeline basics


    How to work with deal history and comments

    Popular in Our Blog

    Try SendPulse today for free