How to Create an Email Campaign

Step 1: Fill in the Necessary Data

Click “Create a campaign.” Pick the mailing list and use segmentation if necessary. Select “From” email address. Type in the Sender’s name and create a subject line, personalize it with the variables on the right of the field. Add emojis to a subject line if that appeals to your goals.

Fill in the data

Step 2: Select the Editor

Click the “Import” button to upload a template from a file, URL, or paste the HTML-code. You can also create an email campaign in HTML Editor. Let’s go the most straightforward way and choose between the layout editor and existing design templates, which both work on the same drag-and-drop principal.

Select the drag-and-drop editor

Step 3: Create an Email Template

Select one of the template layout structures, or choose one of the SendPulse pre-designed templates. Drag the required element from the left-hand side and drop it where you need in the template. Click on a particular component of the template and change its properties on the right-hand side. Edit email body properties there, as well. Preview to see which of the elements needs improvement. Push “Save and Continue” to move on.

Create an email template 

Step 4: Check the Parameters Before Sending the Campaign

Recheck the data you’ve filled in at the beginning. Select “Send now” or schedule your campaign to send it automatically at the best time. SendPulse tracks open rates and click-through rates by default. Attach files if necessary (for instance, PDF-presentation or catalog). Use the tool of automatic resending emails to those who will not read them. Set the resending time and change the subject line.

Check your campaign

Step 5: Launch an Email Campaign

Test the email by sending it to yourself. If you think everything is ready, click “Start” to launch your email campaign. Our team will moderate your email campaign and send it in less than 20 minutes. In the overview of your email campaign, you can see the details on how your list of recipients communicated with your email and monitor statistics.

Send email campaign

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